What to consider
Workflows are at the core of the content creation process. They create uniformity and clarity across the company, establish roles and responsibilities, and provide a centralized overview of all the content that’s being worked on.
An ideal content creation workflow covers all the elements from clear task paths to coherent documentation, and from quality control to stakeholder management. It’s essential that everyone involved in the production process understands and adopts the workflow. What should be included in a content creation workflow:
Where the content is located
For everyone involved to have easy access, it’s important to add direct links to your content in the workflow.
Tip: Remember to add a live link once the piece is published for findability.
The owner of the content piece
The person (or team) responsible for taking the task through the workflow and ensuring it becomes a full-grown content piece.
Tip: If possible, use automation to notify the owner when a stage changes.
Stakeholders involved
Besides a content owner, there probably are other people involved in the creation process, e.g., copywriters, designers, content marketers, etc. Include these stakeholders in the workflow for seamless collaboration.
The steps an item needs to take in the workflow
For the process to work, the item should effortlessly move through the path built for it. Therefore, it’s crucial to have stages or steps in place to take along the way.
A task is assigned → a content creator picks it up and works on it → the text is ready for a review and quality assurance → the piece is published. These are the very basics — there can be multiple additional steps such as iterations and approvals from stakeholders.
