Scale content creation smart
Empowering more people across teams to take part in content creation can remove bottlenecks and speed up content production considerably. However, scaling content creation has its challenges. How do you ensure efficiency, brand consistency, and high quality when producing a large volume of content?
Content operations helps you build and maintain content processes tailored to your company’s needs. In short, content operations refers to people, processes, and technologies that allow you to create content that meets your business objectives. This Foleon Doc provides you with some best content operations practices and useful assets to set up a Foleon Doc creation workflow.
Content operations in a nutshell
Content operations focuses on logistics before strategy. It involves building a content creation, distribution, and analysis framework with the resources you have available. There is no one-size-fits-all solution to content operations. You'll need to find an architecture that suits your unique business environment and culture.
The key is to understand the critical functions of each business unit and the relationships between them. Then you can organize a workflow that includes the right people and tools at the right stages, maximizing your resources for the biggest impact.
