THE PROBLEM
WHEN SALES NEEDS CONTENT FASTER THAN MARKETING CAN DELIVER
This usually starts with a very familiar moment:
- A call ends and a prospect asks for something specific.
- A follow-up needs to go out today, not next week.
- A new stakeholder joins and wants tailored information.
Marketing and design teams are often stretched thin, and sales can’t always wait.
They then start using Foleon to create and adapt deal content themselves, without losing brand control or relying on last-minute favors.
That’s where the gap shows up: sales needs speed, but content isn’t always ready to move with the deal.
THE SHIFT
ADAPTING DEAL CONTENT, NOT REBUILDING IT
Sales teams use Foleon to adapt content, not design it.
Marketing sets up templates for proposals, pitch decks, and buyer hubs. Sales can then tailor them per deal (updating sections, pricing, or proof points) and share it as one live link.
This removes the need to rebuild decks or rely on last-minute design help, while keeping the structure and brand consistent.
“We transformed a complex, data-rich brochure into an interactive experience that’s easy to explore and genuinely engaging for buyers.”
— Knight Frank
WHAT CHANGES WHEN SALES
USE FOLEON
USED BY SALES TEAM
ACROSS INDUSTRIES
SEE HOW SALES TEAM USE ENGAGEMENT DATA IN PRACTICE
Understanding engagement data is one thing. Seeing how teams actually use it in live deals is another.
In this on-demand webinar, Foleon’s sales, marketing, and enablement leaders show how sales teams use buyer-facing content and engagement insights to improve follow-up and move deals forward.
You’ll see:
- How sales teams track engagement on buyer hubs and proposals
- How those insights show up in CRM
- How reps use engagement data to time and tailor their follow-up
