The goal 🙋♀️
Generate and stimulate interest in a product or service. It focuses on understanding and addressing the needs and preferences of target customers through advertising and content marketing campaigns.
What's your challenge? 💪
- Alignment with sales teams — Alignment on comms is crucial. Misalignment can lead to inefficient lead handoffs and missed opportunities.
- Data quality and integration — Keeping lead data up-to-date is a significant challenge.
- Lead scoring and qualification — Ensure sales teams focus on content for the most promising opportunities.
- Measurement and ROI Analysis — Accurately measuring the ROI of marketing efforts, especially long-term impacts.
- Marketing technology stack — Implementing and managing a diverse set of marketing tools and ensuring seamless integration.
Demand Marketing 🤝 content
- Content marketing — Highlight pain points and align organization's offerings compellingly.
- Email & marketing automation — Maintain relevance and guide leads through the buyer journey.
- Social media marketing — Stimulate interest and promote content to engaged audiences.
- Search Engine Optimization (SEO) — Maximize organic traffic through engaging, informative content.
- Pay-Per-Click advertising — Reach wider, relevant audiences to promote content and the value proposition.
...
How customers do it 🏆
See how others use Foleon to tackle their Demand Marketing challenges.
Whitepaper
Real estate company Knight Frank decided to shelve print content — showcasing the very finest waterfront properties in the digital era.
Industry report
What makes Contentoo's report special is its intelligent use of mid-gating and chatbots. Adding data visualizations enriches the content's interactivity.
Portfolio
Marketing and sales agency Differentiated mid-gates their portfolio for lead generation. The visitor must sign in to browse a wide range of project examples.
Whitepaper
Real estate company Knight Frank decided to shelve print content — showcasing the very finest waterfront properties in the digital era.
Industry report
What makes Contentoo's report special is its intelligent use of mid-gating and chatbots. Adding data visualizations enriches the content's interactivity.
Portfolio
Marketing and sales agency Differentiated mid-gates their portfolio for lead generation. The visitor must sign in to browse a wide range of project examples.
Now it's your turn 👩🎨
Click on the image to learn more about the content type. Don't worry; we have templates for all of these.
Whitepaper 🥇
Detailed research document on a topic for thought leadership.
Product brochure 🥈
Real-life example showcasing the success of your product/service.
Landing page 🥉
Introduction to other valuable content or your website.
Case study
Real-life example showcasing the success of your product/service.
Industry report
Report on industry-specific knowledge or benchmarks.
Trend report
Report on current trends for thought leadership
Company brochure
Overview of what your company has to offer.
Catalog or portfolio
Listing of products or services that your audience can browse.