The goal 🙋♀️
Building and maintaining strong relationships with existing customers. Activities and initiatives aimed at maximizing the value of current customers.
What's your challenge? 💪
- Customer segmentation — Segmenting customers based on behavior and purchase history can be complex. This requires personalized content at scale.
- Resource allocation — Allocating budget and resources between customer marketing and demand marketing efforts can be a challenge.
- Communication frequency — Not overwhelming customers while still keeping them engaged is a delicate balance.
- Cross-functional collaboration — Coordinating with various departments for high-value customer communications.
- Loyalty program management — Operationally intensive management of loyalty programs.
Customer Marketing 🤝 content
- Welcome programs — Create a positive first impression and engage new customers.
- Onboarding programs — Ensure a smooth initial experience and reduce customer confusion.
- Retention programs — Maintain customer interest and loyalty to maximize lifetime value.
- Reactivation programs — Reactivate engagement of lapsed customers.
- Cross and up-sell programs — Boost revenue by suggesting complementary or higher-value offerings.
...
Great examples 🏆
See how to use Foleon to tackle your Customer Marketing challenges.
Year in Review
Brikl is a leading provider of MicroStore e-Commerce technology. Through data visualization and multimedia, they create a visually appealing summary of 2021.
Inspiration magazine
Nestlé created the IAMCHEF interactive magazine for their chef customers. Bjorn Massop beautifully showcases several of his game-season dishes.
One-pager
With both customers and prospects in mind, we share six features that supercharge content creation — with a strong focus on collaboration.
Year in Review
Brikl is a leading provider of MicroStore e-Commerce technology. Through data visualization and multimedia, they create a visually appealing summary of 2021.
Inspiration magazine
Nestlé created the IAMCHEF interactive magazine for their chef customers. Bjorn Massop beautifully showcases several of his game-season dishes.
One-pager
With both customers and prospects in mind, we share six features that supercharge content creation — with a strong focus on collaboration.
Now it's your turn 👩🎨
Click on the image to learn more about the content type. Don't worry; we have templates for all of these.
Company brochure 🥇
Overview of what your company has to offer.
Inspiration magazine 🥈
Creative content and stories take center stage.
Resource hub 🥉
Collection of useful information for customers.
Case study
Real-life example showcasing the success of your product/service.
Industry report
Report on industry-specific knowledge or benchmarks.
Year in Review
Summary of your year's news and achievements.
Newsletter
Regular publication for updating your customers.
Whitepaper
Detailed research document on a topic for thought leadership.