The goal 🌀
Provide potential customers with the information, resources, and support they need to make informed purchasing decisions. Deliver relevant, valuable content and experiences throughout the buyer's journey.
What's your challenge? 💪
- Relevance — Content produced must align with the specific needs, pain points, and questions of the buyer.
- Quality — Creating high-quality, engaging content that conveys information effectively and maintains buyer interest.
- Consistency — Maintaining a consistent messaging and branding across all content assets. Inconsistencies can confuse potential buyers and dilute the brand's identity.
- Personalization — Tailoring content to buyer personas or segments makes it more relevant and compelling. This often requires data analysis and content automation tools.
- Distribution — Effectively delivering content to the right audience at the right time through the appropriate channels, such as email, social media, websites, or sales interactions.
Buyer Enablement 🤝 content
- Product or service content — Ensure the buyer has thorough understanding of how the product/service functions as a value proposition able to solve business challenges.
- Educational content — Create awareness of expertise and experience in the prospect/customers industry, and trust in ability to create positive change and add value.
- Case studies — Evidence of directly relevant previous success in delivering the proposed value.
- Personalized content — Maintaining a close relationship with the prospect/customer and ensuring both the detail of the conversation and control of the buying process are not lost.
- Customer profile enrichment — Building up a detailed record of sales cycle relevant activity and information to support all stakeholders in managing the deal effectively.
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How customers do it 🏆
See how others use Foleon to tackle their Buyer Enablement challenges.
Product brochure
"Fresh thinking from every angle". That's how BMW describes their 1 series car. It also applies to the brochure itself — putting the reader in the driver's seat.
Company brochure
From the home, to the hospital, to the lab. In this one-pager, Celestica HealthTech makes their innovative work easy to comprehend.
Product catalog
In their interactive product catalog, Forbo Flooring Systems presents their collections in a fresh way. They engage the buyer with a narrative, inspiring imagery, and full-screen video.
Product brochure
"Fresh thinking from every angle". That's how BMW describes their 1 series car. It also applies to the brochure itself — putting the reader in the driver's seat.
Company brochure
From the home, to the hospital, to the lab. In this one-pager, Celestica HealthTech makes their innovative work easy to comprehend.
Product catalog
In their interactive product catalog, Forbo Flooring Systems presents their collections in a fresh way. They engage the buyer with a narrative, inspiring imagery, and full-screen video.
Now it's your turn 👩🎨
Click on the image to learn more about the content type. Don't worry; we have templates for all of these.
Proposal 🥇
Foleon Doc that outlines a business proposal.
Pitch deck 🥈
Presentation slides for pitching ideas.
Sales hub 🥉
Centralized sales resources for efficiency.
Case study
Real-life example showcasing the success of your product/service.
Product brochure
Real-life example showcasing the success of your product/service.
Catalog
Listing of products or services that your audience can browse.
Onboarding manual
Show what the onboarding process of your product/service looks like.
Portfolio
Collection of what your company has to offer — can be different products.