Fine-tune your content
Learn how to adjust the content on your page.
Color contrast
Contrast and color use is vital to accessibility. Enough contrast between the text and its background is necessary to make text readable for people with moderately low vision. Your ability to optimize this usually depends on your brand style guide and its flexibility, but try to make sure you have enough color contrast. To check if your brand colors have a high enough contrast ratio, use the contrast checker tool from WebAIM (opens in a new tab).
Add useful alt text to the right images
To accommodate visually impaired readers that use screen reader software to convert text to speech, we recommend adding alt text to your images.
You should always provide alt tags for images that are functional and informative. Don’t set alt tags for images that are purely decorative and serve no further function, since this might confuse your audience.
In the media library, select an image and add alt text in the Image alt field.
💡 Easy exercise — Pretend you’re on a phone call with someone and you’re trying to explain what’s on your page and what it is about. If you find yourself describing certain images, you’ll want to add alt text to those ones as they appear to be important.
Make forms accessible
Forms allow you to capture information from your readers, which is why making them accessible is critical. Otherwise, you might miss out on new leads or subscribers because they were unable to fill out the form. Always add labels to each field, so readers understand what they need to fill in. Next to that, always indicate which fields are required. You can do this by adding (required) to the end of every field label or by using an asterisk (*). If you opt for the latter, make sure you add a note above the form that explains that all fields that are marked with an asterisk are required.
Add closed captions to your videos
If you’re using non-text content like video, audio, or podcasts, make sure you provide text alternatives so hearing impaired readers can still understand what the content is about. For video, make sure you always include closed captions (subtitles). Don’t add these to the video file itself. Instead, use the video platform’s built-in captioning tools. You can learn how to add closed captions to YouTube videos (opens in new tab), or learn how to add closed captions to Vimeo videos (opens in new tab).
